For international groups

Every acquisition plugs in, in days, not years.

Every acquisition adds a country, a system, a regulator. WeGroup is the operating layer beneath every buy-and-build, tenant-scoped per country, per label, per brand. No source-system migration; one way of working across the group, and faster value out of every acquired book.

Plan a call See how acquisitions plug in

Explore the full platform

Operating platform for European distribution groups

subsidiaries12·policies/day41k·countries6

Operating at international-group scale

Sound familiar?

Around acquisition six, multiple expansion stalls.

Every PE-backed platform hits the same wall around acquisition 6. Local volmachten run on ANVA, international firms on a dozen legacy stacks. The source system is solid. The customer-facing and advisor-facing layers fragment with every deal. Integration cost compounds, and the exit thesis demands something that doesn't exist yet: proof that the group runs as one, not as twenty offices under one logo.

A patchwork after every acquisition

Every acquired office brings its own administration, CRM and processes. 258 takeovers per year in the Dutch advisor market alone. Not an integrated group, a collection of separate businesses.

Value from acquisitions arrives late

Offices keep working their own way for years. The buy-and-build benefits don't materialise. PE investors expect multiple expansion from operational integration, not from new deals.

Management lacks group-wide insight

Three acquisitions in, nobody can see across the portfolio: risks, underinsurance, processes that have stalled, commercial opportunities. All visible per office, never at group level.

Due diligence is getting tougher

Foreign ownership of Dutch commercial brokers rose from 8% to 20% since 2016 (IG&H). International buyers expect one operating picture across the group, not twenty office-level reports under one logo. The data and processes have to be demonstrable at group level.

How WeGroup solves this

One operating layer across every country, label and source system.

Three layers that put the buy-and-build acceleration back. Group-wide insight, multi-country distribution, and a cost curve that no longer compounds per acquisition.

01 · Intelligence

More return on every acquired book.

An acquisition only delivers value once the book becomes part of group policy. The relation scan captures every client uniformly, active maintenance keeps the picture fresh, and proactive portfolio management flags underinsurance, coverage gaps and candidates to move into the group's own MGA. Uniform advice across the group, a complete client view per relationship, better-grounded group reporting.

Relation scan and data enrichment: uniform intake across every country and label, despite different local source systems.
Active maintenance: continuous intake keeps client views fresh group-wide; duty-of-care trail included.
Proactive portfolio management: underinsurance, coverage gaps and candidates to move into the group's own MGA, surfaced at group level.

Group portfolio · Q4 2026

since WeGroup live

Group premium intake

€13.1M+17% YoY

BrandPremium · YoYCross-sellTransfer to MGA

North Wind

€4.2M+18%

1.42+0.30

28%+6pp

BlueBroker

€3.8M+14%

1.31+0.20

22%+5pp

Verde Seguros

€5.1M+21%

1.56+0.40

35%+9pp

Group view · powered by

WeGroup

02 · Distribution

White-label per brand, on the source system the office already runs.

Every new entity gets a tenant with the shared advisor and customer layer, in its own branding: white-label extranet, customer portal and Smart Buddy per brand. Products are loaded onto the office's existing ANVA or DIAS product engine; no source-system rebuild, no second administration. Tenant-scoped compliance per country (FSMA, DNB, ACPR, FCA and the local regulator that applies).

White-label extranet and customer portal per brand, with sub-branding per office where it differentiates them.
Products loaded onto the office's ANVA or DIAS product engine; one product setup for advice, comparison and binding.
One advisor and customer layer across Benelux, UK, FR and Germany; data residency per tenant.

Same products · three brands

live

northwind.nl

North WindExtranet

My policies

bluebroker.be

BlueBrokerCustomer portal

Welcome, Anna

CoveragePolicyClaims

verde.es

Verde SegurosSmart Buddy

Renewal · home

Next best action

Open advice tasks

verified

Local product engineSame products, loaded once on the office's source system

03 · Efficiency

A new acquisition plugs in in days.

Configure the tenant, connect the source system, apply the label theme. Products loaded, Smart Buddy rolled out in Outlook, advisors onboarded via targeted webinars or live sessions. No 18-month integration project, no change-management war across a growing number of offices.

Configure the tenant, connect the source system, apply the label theme, in days.
Advisors work from Outlook as well as from the WeGroup platform, switching seamlessly between the two.
Onboarding for advisors and back-office via targeted webinars or live sessions, not via a big-bang migration.

Buy-and-build economics · Pilot benchmark

live model

Confirmed by WeGroup pilot clients

30%faster work for advisors

50%throughput time saved on client mail

Integration cost per acquisition

Pre-WeGroup

6 – 18 months

integration project

With WeGroup

Days, no migration

tenant-scoped on the existing source system

Value from each acquired book

Higher premium intake

More cross-sell per relationship

More transfer to the in-house MGA

Active maintenance + proactive portfolio management surface the upside on every acquired book

Group view · powered by

WeGroup

Customer cases

Three distribution groups, one operating layer.

Customer cases · PIB Group · Yellow Hive · Ardonagh

Three distribution groups, one operating layer.

PIB Group operates Europe-wide on 70+ acquisitions since 2015. WeGroup provides the advisor and customer layer above Thoma Assurantiën, their Dutch MGA arm. One tenant connects to ANVA, while the group architecture is ready for the next country to plug in without an integration project.

Yellow Hive (100+ acquisitions) uses WeGroup as the distribution layer for its Personal Lines portfolio at YINCO and runs Smart Buddy via the OneSurance integration. We're scaling alongside their German rollout.

Ardonagh ($14bn valuation, 68 acquisitions in the last twelve months) uses WeGroup inside PIA Group, their Dutch MGA. The three groups share one architecture: tenant-scoped per brand, on the source system the office already runs.

PE-backedMulti-countryMGA

70+

acquisitions · PIB

100+

acquisitions · Yellow Hive

acquisitions (12 mo) · Ardonagh

Read the Thoma case

Sits on every local stack

ANVA stays. DIAS stays. Every local stack stays.

Orchestration & Data Mapping is the integration fabric, not a connector list. Every local source system per country plugs in once. After that the advisor and customer layer sits on top.

Standard connections to the source systems running European distribution.

Adoption across the group

Live in days, trained via webinars and live sessions.

What kills a buy-and-build is not the technology, but adoption across a growing number of offices. White-labelled per brand, with onboarding paced to the office itself.

White-label extranet, customer portal and Smart Buddy per brand, live in days after acquisition.
Products loaded onto the office's existing ANVA or DIAS product engine; no source-system rebuild.
Advisor and back-office onboarding via targeted webinars or live sessions, office by office.

Exit-readiness

A group that runs operationally as one due-diligences differently.

One operating layer across every country, label and source system makes it demonstrable that processes, customer servicing and compliance are actually consolidated. Not twenty office-level reports under one logo, but one group view that underpins operational maturity. That is what due diligence confirms.

Other personas

Not running a buy-and-build? View the platform through another lens.

For intermediaries

One workspace for advice, production and duty-of-care. For independent offices.

Explore

For MGAs

Distribution and advisor layer on top of your ANVA, without replacing the source system.

Explore

For service providers

Tenant-scoped multi-label platform for white-label distribution.

Explore

For insurers

Direct distribution and production layer for owned brands and white labels.

Explore

Supports your duty of care

One operating standard across every market.

Aligned with the frameworks you answer to

FSMA
DNB
AFM
EIOPA
Solvency II

One uniform way of working
Every acquired brand runs the same flow, so the group has one operating standard instead of a dozen different ways of working.
Portfolios kept current
Clients are followed up per market, so records stay up to date and comparable across the group, which is what makes a portfolio exit-ready.
DORA-ready
Incident logging, third-party risk registers and operational resilience testing.
GDPR · ISO 27001 (in progress)
GDPR-compliant with data residency per country and annual penetration testing. ISO 27001 certification in progress.

Frequently asked

For international groups · the things on the board agenda.

How does a new acquisition plug in?

Each new acquisition plugs into the group's existing WeGroup tenant, with its own labels, products and language. Typically live in days, not quarters, because the connectors already run.

Does it work cross-country (NL, BE, ES, etc.)?

Yes. WeGroup runs in multiple countries today, with local data sources (RDW, KvK, equivalents), local regulators (FSMA, DNB, ACPR, FCA) and per-market language support.

Do local offices keep their own products and stack?

Yes. Local autonomy remains. Each office runs on its own source system; WeGroup adds the shared advice, distribution and intelligence layer on top of the heterogeneity.

What about cross-country data and governance?

Data stays inside the right tenant and the right country boundaries. Group-level aggregations are available to the holding, while respecting local GDPR context.

What's a typical time-to-live for a new acquisition?

For a group already running the WeGroup layer, a new office or country typically plugs in in days to a few weeks, depending on the source system and product mix. No forced migration, no re-architecting of the holding.

Plan a call

Bring your architecture diagram. We'll walk through ours.

60-minute working session with a WeGroup solution architect and a platform-team member who has onboarded a multi-country international group before.

Plan a call Request the international-groups brief

Or email us directly at hello@wegroup.ai